{"id":120131,"date":"2026-03-18T13:48:08","date_gmt":"2026-03-18T12:48:08","guid":{"rendered":"https:\/\/www.podunavlje.info\/dir\/?p=120131"},"modified":"2026-03-18T13:48:08","modified_gmt":"2026-03-18T12:48:08","slug":"internet-kupovina-u-srbiji-u-prethodnoj-godini-dostigla-novi-rekord","status":"publish","type":"post","link":"https:\/\/www.podunavlje.info\/dir\/2026\/03\/18\/internet-kupovina-u-srbiji-u-prethodnoj-godini-dostigla-novi-rekord\/","title":{"rendered":"Internet kupovina u Srbiji u prethodnoj godini dostigla novi rekord"},"content":{"rendered":"<p>18. mart 2026 \u2013 Tokom 2025. godine zabele\u017een je zna\u010dajan rast broja internet kupovina izvr\u0161enih platnim karticama i elektronskim novcem, pra\u0107en stabilnim rastom broja novih internet prodavnica u Srbiji, <a href=\"https:\/\/www.nbs.rs\/sr\/scripts\/showcontent\/index.html?id=21315\">saop\u0161teno je iz Narodne banke Srbije<\/a>.<\/p>\n<p>U toku godine obavljeno je rekordnih 110,6 miliona internet kupovina, \u0161to ukazuje na to da je u proseku tokom 2025. realizovano vi\u0161e od 303 hiljade internet kupovina dnevno, dodatno potvr\u0111uju\u0107i sve \u0161iru primenu digitalnih platnih kanala me\u0111u korisnicima.<\/p>\n<p>U 2025. godini zabele\u017eeno je pove\u0107anje od 34,3% u odnosu na 2024. godinu, kada je izvr\u0161eno 82,4 miliona internet kupovina. Navedeni rast je jo\u0161 izra\u017eeniji u srednjem roku i predstavlja pove\u0107anje od 5,2 puta u odnosu na 2020. godinu, kada je obim internet kupovina iznosio 21,2 miliona.<\/p>\n<p>Od ukupnog broja internet kupovina obavljenih tokom 2025. godine, vi\u0161e od dve tre\u0107ine transakcija (71,0%) izvr\u0161eno je u doma\u0107oj valuti. \u0160to se ti\u010de stranih valuta, najzastupljeniji je evro sa udelom od 21,5%, zatim ameri\u010dki dolar sa 5,5%, dok kupovine u britanskoj funti u\u010destvuju sa 0,3%, u \u0161vajcarskom franku sa 0,1%, a preostalih 1,7% odnosi se na druge valute. Navedeni podaci ukazuju da su dinar, evro i ameri\u010dki dolar u 2025. godini bile najzastupljenije valute, zauzimaju\u0107i 98% udela svih internet kupovina obavljenih platnim karticama i elektronskim novcem.<\/p>\n<p>Na kraju 2025. godine broj doma\u0107ih internet prodavnica porastao je na 5.632, \u0161to je za 906 vi\u0161e nego na kraju prethodne godine. Njihov broj porastao je 2,8 puta u odnosu na kraj 2020. godine, kada je na na\u0161em tr\u017ei\u0161tu bilo vi\u0161e od 2.000 internet prodavnica. S tim u vezi, broj dinarskih kupovina u 2025. godini bele\u017ei rast od 39,1% u odnosu na 2024. godinu, dok je vrednost pomenutih kupovina uve\u0107ana za 46,3%. Posmatrano apsolutno, ovakvih transakcija bilo je 78,6 miliona, u vrednosti od 237,4 milijarde dinara.<\/p>\n<p>Kada je re\u010d o druge dve najzastupljenije valute, u odnosu na 2024. godinu zabele\u017een je porast broja kupovina u evrima od 44,5% (23,8 miliona u odnosu na 16,5 miliona kupovina), dok je njihova vrednost ve\u0107a za 39,3% (1.024,1 milion u odnosu na 735,2 miliona evra). Kupovine u ameri\u010dkim dolarima na internetu bele\u017ee pad od 23,3% (6,1 milion u odnosu na 7,9 miliona pla\u0107anja), dok je vrednost navedenih kupovina ve\u0107a za 12,5% (244,5 miliona u odnosu na 217,4 miliona dolara) u odnosu na 2024. godinu.<\/p>\n<p>Napominjemo da prikupljeni podaci koje pru\u017eaoci platnih usluga dostavljaju Narodnoj banci Srbije ne obuhvataju kupovine pla\u0107ene pouze\u0107em robe.<\/p>\n<p>Grafi\u010dki pregled podataka u vezi s pru\u017eanjem platnih usluga i izdavanjem elektronskog novca za period 2024\u20132025. godine dostupan je na\u00a0<a href=\"https:\/\/nbs.rs\/sr_RS\/ciljevi-i-funkcije\/platni-sistem\/statistika\/index.html\">internet prezentaciji Narodne banke Srbije u delu za statistiku platnog sistema<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>18. mart 2026 \u2013 Tokom 2025. godine zabele\u017een je zna\u010dajan rast broja internet kupovina izvr\u0161enih platnim karticama i elektronskim novcem, pra\u0107en stabilnim rastom broja novih internet prodavnica u Srbiji, saop\u0161teno je iz Narodne banke Srbije. U toku godine obavljeno je rekordnih 110,6 miliona internet kupovina, \u0161to ukazuje na to da je u proseku tokom 2025. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":89899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[396],"tags":[23796,1981],"class_list":["post-120131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prenosimo","tag-internet-kupovina","tag-narodna-banka-srbije"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internet kupovina u Srbiji u prethodnoj godini dostigla novi rekord -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.podunavlje.info\/dir\/2026\/03\/18\/internet-kupovina-u-srbiji-u-prethodnoj-godini-dostigla-novi-rekord\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet kupovina u Srbiji u prethodnoj godini dostigla novi rekord -\" \/>\n<meta property=\"og:description\" content=\"18. mart 2026 \u2013 Tokom 2025. godine zabele\u017een je zna\u010dajan rast broja internet kupovina izvr\u0161enih platnim karticama i elektronskim novcem, pra\u0107en stabilnim rastom broja novih internet prodavnica u Srbiji, saop\u0161teno je iz Narodne banke Srbije. 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